
Under copyright law individuals works are protected. This is no different on social media platforms. Each platforms has methods and guidelines in place to stop the spread of stolen content.
Instagram for example within their Terms of Use do not allow the posting of content that violates someone else’s intellectual property rights, including copyright and trademark. Tumblr’s community guidelines for Copyright or Trademark Infringement state “Respect the copyrights and trademarks of others. If you aren’t allowed to use someone else’s copyrighted or trademarked work, don’t post it”
All of these sites have something within their terms of use that prohibit the violation of another’s copyright. Yet unfortunately, this does little to actually prevent it. For example, Instagram is teaming with art theft, having amazed a collection of hash-tags dedicated to bringing awareness to art that has been stolen and/or being used for commercials purposes against the artist’s knowledge.
- #arttheft – 13,261
- #stoparttheft – 2,595
- #artisttheft – 993
- #shoparttheft – 518
- #arttheftawareness – 104
Tumblr is much the same, the amount of hash-tags used to spread awareness of art theft would take days, weeks even to dig through. It is clear, even against community guidelines, that there is a massive problem with online art theft that’s only increasing as the days go by. Simply searching the terms art+theft together brings forth many users that have either experienced art theft themselves or someone they know.
The main problem stems from those who upload works without creator permission. The saddening truth about social media art theft is that the ones who are reposting without permission know what they are doing . Often, they hide behind the lie of ignorance, throwing out excuse after excuse but the moment they upload an image onto an account without the express permission of an artist and even worse, do not credit them, they are at fault.

Tumblr user atsumus for example made a bingo chart of some of the excuses used in defense of uploading stolen art. Some claim complete ignorance, others get defensive or outright ignore an artist’s request of removing the work or crediting them.
It’s important to mention why these users upload another’s art. The is no definite answer as each individual is uniques with their own set of ethics and opinions but here are so reasons, both positive and negative.
Positive
- The do as a way to show appreciation for an artist
- They may run a fan blog for fandom communities and wish to spread content
Negative
- They want to pass it off as their own
- Commercial use (negative without the artist’s permission)
Believe me when I tell you, by not crediting an artist for their work, whether the intention was for good reasons does not help an artist. The general rule is if you can’t find the artist of a work you want to upload, don’t upload it. Better yet, the web is a powerful tool, there a many ways to find the original source of image like reverse searching it on Google.
Hundreds of artists have reported that they’ve found sites selling their works on t-shirts, prints, mugs. It’s unbelievable and it’s no longer just work from fandom-based communities, but completely unique works that have been taken and sold with absolutely no permission or even communication with the original creators.
These artists from across Tumblr and Instagram, in some shape or from have had their art stolen and commercially used without permission:
- double-o-doodles
- fusspot
- skylerorionx
Double-o-doodles found their design which they have available on their own Redbubble being sold unauthorized on not only petotee but many other sites and that it had been used for advertisement purposes on Instagram gaining almost 15,000 likes once again without permission or credit. From my knowledge the site they first reported the theft for had the seller and item removed but unfortunately there are still many others selling the design.
Again, Fusspot found their design, having been slightly modified, being sold on amazingtee without their consent.
I wish I could say that this has only occurred through unreliable sellers, but there have been many cases where bigger, well-known stores have stolen designs of an artist and used them for commercial purposes.
Instagram user histrionicoleshop noticed that their design on the right had been replicated by the well known online store, FashionNova, on the left. Their work was originally for sale on their Redbubble account about a year and a half and as recently as three days ago, they noticed it had been ripped off by FashionNova, a store that has been endorsed time and time again by celebrities such as Kylie Jenner and Khole Kardashian.


Similar case, skylerorionx noticed that target had been selling enamel pins that looked remarkably similar to their own design.


The number goes on and on. These are just some of hundreds, if not thousands of examples of art theft on social media platforms.
As mentioned earlier, social media platforms do have a measure in place to protect users from acts of copyright infringement but if it wasn’t clear enough, these measures don’t appear to be working. It begs the question of whether these platforms should be doing more to stop the spread of art theft. Whether the artist themselves hold sole responsibility to protect their work or accept these actions as a result to uploading their work online.
It also makes me question the minds of the those that steal another’s work in the first place. They’ve been told it’s wrong, clearly know it’s wrong yet they continue to do so. Would stricter measures and punishments even work if those stealing the works already know their actions are wrong?
For an average social media user this may mean nothing, but art theft has a massive impact on an artist, especially those that’s living is supported through their work. When users re-upload art without crediting the source, it doesn’t allow the original artist to receive recognition for their work, something that many spend an undeniably long time creating it.
The best advice that can be given is when you’re faced with work that you know or think has been stolen, ask the the user to credit it’s true ownership and if possible inform the artist of the account using their work. These actions alone, although minor, can offer massive help in fighting online art theft.
~Until Next Time~








